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Saturday, December 27, 2014

Unresolved Question of Funeral in U.R. Ananthamurthy’s Samskara




“Unresolved Question of Funeral in U.R. Ananthamurthy’s Samskara

-Ms. Sridevi




Knowingly or unknowingly, Anantamurt(i) has portrayed a barbaric civilization, where books, the laws are buttressed by magic and where a too elaborate social organization is unquickened by intellect or creativity or ideas of moral responsibility (except to the self in its climb to salvation). These people are helpless, disadvantaged, easily unbalanced; the civilization they have inherited has long gone sour, living instinctive lives crippled by rules…they make up a society without a head
-          Naipaul .V S. India: A Wounded Civilization.

This paper takes up for analysis U.R. Ananthamurthy’s Kannada novel Samskara (published in 1966 and translated to English by A K Ramanujan in 1976) and problematises the depiction of funeral in the novel. The paper attempts to argue that the question of funeral is unnecessarily complicated in the novel. The paper takes forward the assertion of the Kannada critic G.S. Amur that “Samskara as a novel fails because of the distorted reality, individual perception and wide gap between the ideal and the real” (Amur, G.S., 370; my translation). In the course of analysis of the novel, the paper criticizes the author’s portrayal of pseudo “Constructed Hinduism”.
In his novel Samskara, U.R.Ananthamurthy introduces a conflict about the performance of   funeral ritual for the dead body of Naranappa. The author arranges the debate among the Brahmins of the agrahara whether the body of dead Naranappa deserves Brahminical funeral. This issue has to be solved by Praneshacharya, the Guru like figure of Agrahara. For a solution, he goes through all the scriptures including Dharma Shastras, but fails. He also does not get answer from Lord Maruti. After meeting Chandri, the concubine of Naranappa, he feels guilty and takes a step back regarding the issue of funeral. Ananthamurthy ends the issue of funeral silently through the characters of Chandri and Ahmed Bari. The lengthy discourse established in the novel whether Naranappa deserves a ritual Brahmin funeral or not is surreptitiously solved when Chandri asks Ahmed Bari to take the corpse at night and cremate it. My argument is, if ritual funeral is problematical by the religion, how it is so urgently solved by the author within few sentences in the novel.
The point to note is that Praneshacharya is a Brahmin in true sense. He is the symbol of his faith, Sanathana Dharma.  With his aim of attaining Moksha, he has married an invalid woman and practices Nishkama Karma. Above all, he was titled “Vedantha Shiromani” and is an ideal Brahmin of that Agrahara. In spite of all these, he fails to find the answer. But, for ignorant Chandri, the symbol of humanity in the novel, it is a very simple task. With this, the novel tries to convey that religion is a hindrance to humanity.
G.S. Amur argues that Praneshacharya knew that there was some solution for the funeral issue. Naranappa was not excommunicated. “Though he left Brahminism, Brahminism has not left him”. Besides, Praneshacharya had accepted the challenge of changing Naranappa’s attitude. But before he could prove it, Naranappa died. He also had some conflicts about the ways of his childhood friend, Mahabala. Thus both of these made him lose his inner peace and turned as a matter of conflict. Thus G. S Amur opines that it might be his inner conflict that made Praneshacharya fail. What is implied from the observation of G S Amur is that it need not be the failure of the religion what he believes in, instead it might be the failure of Praneshacharya as an individual and thus the novel fails (Amur, 367-68). G S Amur’s also argues that Ananthamurthy has deliberately made the Brahmin community weak. This would be a food for those people who are unaware of our culture. V S Naipaul’s observation quoted in the preface of this paper about U R Ananthamurthy’s novel Samskara further strengthens Amur’s arguments.
Exposing the loopholes of a culture is not wrong, but paying no heed to its positive aspects is a severe mistake and a disservice rendered to one’s own culture. Samskara as a novel fails in these aspects. To me, this issue of funeral raised in the novel is not actually a conflict at all. It seems that a simple issue is unnecessarily made complex. In the beginning of the novel, Praneshacharya at the lunch time runs to his neighbourhood to inform about Naranappa’s death so that they will not have food. It is a custom that when someone in the neighbourhood is dead, one should not eat or drink or else he will be polluted. For those who comment that religious practices are far away from humanity, I can say that this very practice of not eating or drinking in the presence of corpse, means that cremating the body, as a part of humanity is more important than food. In other words, it is an individual’s Dharma to offer the funeral or else he will be polluted by being unfaithful to his own soul. In India, Religion is the blend of Humanity, Spirituality and Science.
Similar situation arises in Yuddha Kanda of Ramayana. After Ravana is killed, Vibhishana does not agree to cremate him. He says, “ತ್ಯಕ್ತಧರ್ಮವ್ರತಂ ಕ್ರೂರಂ ನೃಶಂ ಸಮನನೃತಂ ತಥಾ| ನಾಹಮರ್ಹೋಸ್ಮಿ ಸಂಸ್ಕರ್ತುಂ ಪರದಾರಾಭಿಮರ್ಶಿನಮ್ || 93 ||” which means, “For one who has left the path of Dharma, by being violent, untruthful and being with others’ wives, offering funeral wouldn’t be good for me”.
For this Lord Rama says, “ಮರಣಾಂತಾನಿ ವೈರಾಣಿ ನಿರ್ವೃತ್ತಂ ನ ಪ್ರಯೋಜನಮ್| ಕ್ರಿಯತಾಮಸ್ಯ ಸಂಸ್ಕಾರೋ ಮಮಾಪ್ಯೇಷ ಯಥಾ ತವ | | 100 || which means, “Hatred towards one will be present only till death and with the death it also will die”. Thus Rama convinces Vibhishana to cremate Ravana and fulfill his dharma. When noble as well as liberal instances like the above exist, how Praneshacharya could not find an answer about funeral ritual? This instance shows that in the spirit of criticizing religion, Ananthamurthy fails to understand it properly.
While condemning Brahminism, the writer condemns Maharshi Parashara, especially his union with Matsyagandhi. Maharshi did not leave his wife and come to her for pleasure. In fact, he did not marry at all. The statement about this Maharshi by Naranappa was, “Quite a lusty lot, those sages. What was the name of the fellow who ravished the fisherwoman smelling of fish, right in the boat and gave her a permanent perfume?...” Here Naranappa agrees that the sage gave permanent perfume to her body, which was his special ability due to his Tapas, but he is not ready to accept the ways of Parashara are not like normal human beings. Moreover, Parashara had promised Gandhavathi that her virginity will not be lost. The birth of Vyasa Maharshi was unlike today. He had no infancy at all. As soon as he was born, he went to Tapas. It is because of this smell she got married to King Shanthanu. In Puranas, the process of giving birth did not limit just to man-woman relationship, instead was based on Prakrithi-Purusha relationship.
Talking about caste, which is a major controversial issue of present day, Krishna in Bhagavadgita says, “ ಚಾತುರ್ವರ್ಣ್ಯಂ ಮಯಾ ಸೃಷ್ಟಂ ಗುಣಕರ್ಮ ವಿಭಾಗಶಃ| ತಸ್ಯ ಕರ್ತಾರಮಪಿ ಮಾಂ ವಿದ್ಧ್ಯಕರ್ತಾರಮವ್ಯಯಮ್|| 4/13||” which means “According to three modes of material nature and the work ascribed to them, the four divisions of human society were created by Me. And although I am the creator of this system, you should know that I am yet the non-doer, being unchangeable.” Here we need to focus on the terms Guna and Karma. Krishna did not say that caste system is based on birth. India has not only one Smrithi, Manusmrithi. We also have Parashara Smrithi, Athri Smrithi, Vaadhuula Smrithi and others. According to Athri Smrithi, “According to the Atri Smruti a man is born a Shudra; by performing the Upanayana Samskara he becomes a Dvija (twice born); by acquiring the Vedic lore he becomes a Vipra (an inspired poet); and by realising Brahman (God) he becomes a Brahmin.” So, according to this Smrithi, anyone can become Brahmin. It is a process and is a way of life. Similarly we have other Smrithis describing four Varnas of the society. Vyasa Maharshi, being born to Parashara and the fisher-woman Gandhavathi, is a Brahmin. Western inspired intellectuals quote only Manusmriti, as if it was the sole text that decided the norm of the past.
You might say it is due to Patriarchal society. But, we have another example, Ravana, the son of sage Vishravas is considered as Rakshasa rather than a Brahmin. Take the example of Prahlada, he is usually called as Rakshasaputra and not Rakshasa. With this background, all those characters-Lakshmanacharya, Garudacharya and others introduced in the novel are not at all Brahmins. Now, we should analyse who actually is a Brahmin? Rejecting the idea of leaving religious practices suggested by Ananthamurthy, Dunkin Julki quotes S N Balagangadhar’s words:
My only objection is that such people “never progress beyond the mantric repetition of hackneyed criticisms from the Eighteenth-century Europe, exactly the same realization pervades their perception as well: a vague sense that rejection of this or that practice and an  endorsement of this or that belief does not suffice” to renounce Brahminism (Dunkin, Jalki 192).

Moreover, Ananthamurthy himself puts forth a statement in the novel about Naranappa through Praneshacharya: “he may have rejected Brahminhood, but brahminhood never left him” in which Praneshacharya also later gets trapped. With this, knowingly or unknowingly the novelist suggests that this method of leaving Brahminical practices is not a solution for the controversies about caste system. So, the best method to get rid of such problems is to understand what actually the religion is.
At the helm of colonial rule in India, one of the British viceroys confronted a religious issue to be solved. He asked one of his local officers to bring the holy book of India to refer and give verdict. But, to his astonishment, there were varied books with different or contradictory ideas. He was perplexed. India doesn’t believe in one holy book. India believes in ‘unity in diversity’, the idea of “Vasudhaiva Kutumbakam”. Swami Vivekananda at Chicago spoke of the limitless, infinite quality of the Sanathana Dharma. It is beyond books and scriptures. It is the way of living, a way of responding to life situations with proper reasoning.
We have novel examples of western scholars who supported Indian culture and religion.  Well known German scholar Max Muller, came to India and learnt Sanskrit with passion. After studying the subject thoroughly, he opposed introducing western education to India. We have great ignorance about ourselves. A small anecdote by Sri Ramakrishna Paramahamsa is very reflective. A man who wanted to smoke a cigarette at night, searches for match stick. Without finding it, he leaves to the neighbour’s house with a lamp. There, when he asks his friend for match stick, the friend pointing to the lamp in his hand says, “While you have fire in your hand, why do you want a matchstick from me”.  While we have lamp in our hand, there is no need of going to others’ house in search of light. A tree cannot survive without the roots. Similarly, let us water our roots and automatically the shoots will spring. “ಹಳೆ ಬೇರು ಹೊಸ ಚಿಗುರು ಕೂಡಿದರೆ ಮರ ಸೊಗಸು”.


Reference

Amur,G.S. “U.R.Ananthamurthiyavara Kaadambarigalalli Aadarsha-Vaastavagala Sambandha” in Hiriyadka, Muralidhara Upadhyaya. Ed. U R Ananthamurthy: Jeevana Haagu Krutigala Samoohashodha. Puttur: Karnataka Sangha, 2000. P 365-381.

Ananthamurthy U. R. Samskara: A Rite for a Dead Man. Second edn. New Delhi: Oxford, 1976 rpt 2012.

Baral C Kailash, D Venkat Rao, Sura P Rath. eds.  U R Ananthamurthy’s Samskara: A Critical Reader. New Delhi: Pencraft, 2005.

Ganesh U H. U R Ananathamurthy and the Discourse of Modernity. Bangalore: Abhinava, 2012.

Hiriyadka, Muralidhara Upadhyaya. Ed. U R Ananthamurthy: Jeevana Haagu Krutigala Samoohashodha. Puttur: Karnataka Sangha, 2000.

Jalki, Dankin. “Orientalism as a Linguistic Behaviour: On the Anti-Brahman Rhetoric of Samskara” in Hiriyadka, Muralidhara Upadhyaya. Ed. U R Ananthamurthy: Jeevana Haagu Krutigala Samoohashodha. Puttur: Karnataka Sangha, 2000. P 179 – 198.

Mukherjee, Meenakshi. “Samskara” in Realism and Reality: The Novel and Society in India. New Delhi: Oxford, 1985 rpt 2014. P 166 – 184.

Shrimadvaalmiki Ramayana. Translated by N Ranganatha Sharma.

 

Thursday, June 7, 2012

Mobile Commerce Research for Online Retailers


Keeping track of mobile trends, research and statistics gives small business ecommerce site owners a solid foundation to plan a mobile commerce strategy.  The following mobile commerce research and statistics are from trusted industry sources and experts in the field of mobile devices and electronic commerce.


Mobile Commerce Shopping Research & Statistics (2010 - 2011)


Mobile shopping research and statistics offers an in-depth look at mobile devices; including smartphones, iPads and tablets. With these facts and figures you can learn how consumers are using these mobile devices for online shopping-related activities.

The most common mobile shopping activity is researching products and comparing prices, which 15 percent of mobile phone owners now do every month.  (Source: Experian Simmons; 2011 Mobile Consumer Report)
48 percent of mobile owners surveyed had made a purchase via their mobile phone. Although mobile shopping was most popular with 18-34 year olds, more than one third of respondents aged 55+ also made a purchase via mobile. (Source: Lightspeed Research; Mobile Shopping Revolution)
Males 30-49 years-old tend to be the most active content consumers and mobile purchasers; men outspend women, with 31 percent having spent $499 or more through their mobile device in the last 12 months, versus 23 percent of women who did so. (Source: Adobe Systems, Omniture; The Adobe Mobile Experience Survey: What Users Want)
30 percent of tablet owners have used their device to shop online, while currently only 25 percent of smartphone owners have used their phone to do the same. (Source: eDigitalResearch; eCustomerServiceIndex)
In 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones. That number represents about 8 percent of the total ecommerce market.  (Source: ABI Research; Mobile Commerce Study)
In the United States, purchases attributed to mobile online shopping -- excluding travel -- grew from $396.3 million in 2008 to an impressive $1.4 billion in 2009. In 2010, mobile online shopping excluding travel in the U.S. had more than doubled again, to total more than $3.4 billion by year’s end. (Source: ABI Research; Mobile Commerce Study)
Apps and music are the most common purchases, followed by clothes and electronic books. (Source: Lightspeed Research UK; m-commerce prepared for Figaro Digital)
Consumer usage of mobile coupons will see users exceed 300 million globally by 2014. (Source: Juniper Research; Mobile Coupons & NFC Smart Posters)
The study of more than 1,400 consumers shows more than half of consumers use their smartphones to enhance their shopping experience, especially people under age 35. (Source: Chadwick Martin Bailey; How SmartphonesAre Changing the Retail Shopping Experience)
Retailers report that 21 percent of all mobile traffic comes from tablets; amazing considering the iPad was launched barely a year ago. (Source: Forrester Research; The State Of Retailing Online 2011: Marketing, Social, And Mobile)
Mobile Commerce Payments Research & Statistics (2010 - 2011)

Mobile payments (m-payments) are when consumers make a purchase using a mobile phone instead of using cash, credit card or debit. Types of mobile payments include direct billing, SMS transactions and mobile Web payments. These mobile commerce research and statistics will help you understand what’s happening in the mobile payment industry.

Worldwide mobile payment volume is forecast to total $86.1 billion, up 75.9 percent from a 2010 volume of $48.9 billion. (Source: Gartner Inc.; Market Trends: Mobile Payments Worldwide, 2011)
PayPal raised its 2011 Mobile Total Payments Volume (TPV) projections to $3 billion. (Source: PayPal Blog; PayPal Doubles Mobile Payments Predictions to $3 billion in 2011 by Laura Chambers)
Overall, mobile payment services are expected to reach $245b in value worldwide by 2014. At the same time, mobile money users are expected to total $340m, equivalent to 5 percent of global mobile subscribers. (Source: Ernst & Young; Opportunities for telcos in mobile money: 2011)
E-payments and m-payments collectively accounted for an estimated 22.5 billion transactions in 2010. E-payments (online payments for e-commerce activities) are expected to grow globally to 30.3 billion transactions from 17.9 (in 2010-13), while m-payments are expected to grow globally to 15.3 billion transactions from 4.6 billion in the same period.  (Source: Capgemini; World Payments Report 2011)
It is anticipated that this will begin to change in 2011 as the number of mobile payment users starts a significant run up from 116 million to over 375 million in 2015. (Source: In-Stat; Mobile Payments: Is the Market Ready?)
The potential for mobile payments is huge. Estimates for the volume of those transactions vary widely but share a consensus that mobile payments will see sizable growth this year and accelerate rapidly in 2012. (Source: eMarketer; Mobile Payments -- Moving Closer to a World Without Wallets)

Ecommerce - Boost Your Business ROI


Did you know that over 90% of all online orders are processed by credit cards and that web sites that offer customers the ability to pay with credit cards can achieve up to 300% more sales than those that do not?

It's a fact. Not only do more customers buy, statistics prove that customers actually buy more when given the option to pay with their credit card. Here are some recent trends that will reinforce the need to sell your product or service on the internet- if your business is not yet doing so:

-At the end of 2000, over 400 million people worldwide had Internet access. That number is expected to reach over 1 billion by the end of 2005!

-Almost 100 million people in the U.S. are now making a purchase after using the internet to conduct their research.

-U.S. Consumers spent a record $13.7 billion in online purchases during the 2003 holiday season. A follow-up study conducted jointly by Goldman Sachs, Harris Interactive and Nielsen/Net Ratings pegged sales during the 2004 holiday season at $23.2 billion, up 25% from the previous year. This comes at a time when traditional retail sales are growing in the low single digits.

-Forrester projects that total e-commerce sales in the U.S. will increase by approximately 20% per year, growing to $229 billion in 2008, making online retail transactions 10% of total U.S. retail sales by 2008.

In addition, in a survey conducted among more than 500 small business owners, the overwhelming majority indicated that they were either very satisfied or at least somewhat satisfied with their company's e-commerce return on investment
(ROI).

It's no wonder- when compared to traditional forms of direct marketing such as mail order catalogs, the cost of establishing and maintaining an e-commerce website is minimal. Additionally, new affordable, user-friendly storefront applications simplify the task of establishing and maintaining a professional e-commerce website. It is now affordable and doable- even for the novice small business owner- to convert their brick-and-mortar operation into a click-and-mortar operation and triple their revenues in a very short period of time!

What’s more, if your company sells products to consumers or businesses and you don't have a fully automated e-commerce website, your business is simply not operating at its full potential and you're sending customers to your competition!

It is no longer a luxury for the small to mid-sized retailer to have an e-commerce enabled site-but a necessity to stay competitive in the marketplace.

Blogs, Podcasting and RSS | eCommerce Impact


Blogs, Podcasting, and RSS Overview You probably have heard all these terms an awful lot lately. You wonder about what these technologies do? What value to they provide? If you aren't up to speed on these new applications and how they are impacting online interactions then read this brief further. Will these technologies impact you? To be honest, it's too early to tell - but awareness will drive innovation and maybe your team will develop an idea/application that utilizes these technologies to enhance a portion of your eCommerce business.

Here's the rundown: Blogs What they are: Probably the most well known of the three, blogs allow everyday people to quickly develop a website presence and distribute any type of content that they desire. Look at the metrics relating to blog penetration. * 7% of the 120 million U.S. adults who use the internet say they have created a blog or web-based diary. That represents more than 8 million people. * 27% of internet users say they read blogs. * Only 38% of all internet users know what a blog is. The rest are not sure what the term "blog" means. What a "blog" actually means is weblog. In basic terminology, it's the ability for someone to update web content directly though the Internet, using a web browser as the publishing mechanism. This makes the creation of content easy and many people are using blogs to establish authority sites within unique business and hobby/interest niches. Where blogs impact online retail most is within these targeted online communities. Certain blog authors develop a large base of specific visitors, hence the site becomes a potential target market for viral marketing efforts. Many web entrepreneurs us this functionality to develop affiliate hubs within niche markets, and use search popularity to beat out larger retailers within corresponding natural search results.

By integrating your brand image within the site experience at that SPECIFIC blog, you as an online marketer are able to segment your marketing PRIOR to converting someone as a customer. It is a place to communicate with current and potential customers about current offerings/promos while boosting the credibility of the brand. Should you care: If you have a very unique value proposition, or sell to a very specific or high-value customer segment, blogs can be a great way to increase overall brand awareness. You can better connect with your customers and provide detail into the current happening within the business (ex. Current sales on XBOX 360). Potentially, one person within your organization should own the monitoring of blogs within
your vertical and look to post new content to meet the needs within the unique blog community.

Podcasting What it is: Pocasting should be just called mobile video broadcasting. However, Apple's marketing/development team did a great job with branding their device to a type of emerging media - hence the term podcasting! Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone's mobile media player (Apple only does video currently, but that will change shortly). Retailers can potentially use this communication channel to deliver targeted content to their customer base, while integrating advertising within the video content.

Should you care: Not really. Until video podcasting penetration increases, it's still a limited channel for advertising. The best application available right now would be an online audio content segment that is digitally delivered to an opt-in list. As technology advances, you can potentially do this from your current opt-in page on your website and not from Apple's iTunes platform.

RSS RSS stands for Real Simple Syndication and is a method for electronic content distribution. RSS is transmitted via the internet, but what makes it unique is that no downloading efforts are needed by the end receiver of the content. The content streams instateneously within a webpage.

Advanced consumers have RSS news readers on their computers, either integrated into an email client, or utilize an aggregated web application such as News Gator. This essentially saves them time in aggregating all new and updated content that meets their interests. Already gaining steam in the travel industry and within comparison shopping engines, RSS seems to be a valuable way to push news and time sensitive offers to customers. Travel companies are able to provide a streaming supply of last minute airfare offers to their customer segments, without that customer having to open an email or visit a webpage.

Should you care: It completely depends on the nature of your business. Do you consistently offer new prices? Do you obtain new products to your assortment consistently? Do you have a customer base that is extremely loyal that you want to reach out to with messaging? If so, RSS may another channel to help build your brand. Call us today to learn more about these technologies and the potential impact they can have in reaching your customers with targeted messaging and fresh content.

An Ecommerce Internet Merchant Account


Small business owners and home based entrepreneurs sometimes reach the point where they realize their company is ready to grow, and then they begin to consider the advantages of an ecommerce Internet merchant account. Those who accept merely cash or check payments may decide to increase the ways in which a customer can pay for goods or services. A merchant account will let business owners accept credit card payments in many different ways. That is why so many business people opt to apply for an Internet merchant account.

If you do not already have an Internet Website to promote your business, this would be a good time to put one in place by opening an Ecommerce Internet Merchant account. More and more, consumers are looking to the Internet to find companies that offer the products and terms they want. Conducting business on the Internet or through technological means is called "ecommerce," sometimes spelled as "e-commerce," and it is growing at a tremendously rapid rate. Once your Website is operational, you will want to update it often with your latest product lines and descriptions and price lists. Once customers from any other computer in the world know where to find you, chances are they will return time and again if they like your site; they might even bookmark it. To keep customers coming back, get an Ecommerce Internet merchant account that will let you accept credit card payments. That way, customers can buy things at your store locations, whether online or at a physical site, and pay for them instantly. You won't have to send out statements or wait for checks to arrive in the mail. Instead, your credit-processing feature will let them pay with a credit card, and your underwriter can facilitate the payment by converting currency and deposit profits in your account, using real time.

An ecommerce Internet merchant account can put you leagues ahead of other companies in your industry. While they still take just check or cash payments, you can be busy processing credit card payments that could push your sales volume to new record heights. Naturally, you will want to keep your store looking attractive, and your Website should offer helpful information that will make guests want to return and possibly even bookmark your site for frequent reference. When the word gets out that you are accepting credit payments, more customers may browse your Website to check out your wares and plunk down a credit card in payment. One of the nice things about using credit is its convenience. Customers don't have to worry about carrying enough cash or making an account deposit before going shopping. They can browse spontaneously, and when they find something they want to buy, they need not be constrained by a lack of cash on hand or forgetting to order new checks for the checkbook. Why not apply for your merchant account services account soon so that you can enjoy the status and benefits of attracting customers who prefer using credit when they hear about your ecommerce Internet merchant account.